How do you stand out and make an impact in today’s crowded business marketplace?  In the past, each city had one newspaper and three news programs. In the age of advanced technology, there are so many vehicles for people to get their news, learn about their community and hear about companies they want to do business with, that it is difficult to break through the clutter.

You need to be innovative to capture the attention of current and potential clients, early and often, telling them why you are better than your competitor and how they will benefit from that.

An effective marketing plan can engage your key audiences with powerful messages that will keep them interested in your business.

Marketing Plan

• Utilize current trends and news to interest the media
• Highlight company milestones
• Identify local business and community organizations that will raise your visibility
• Network through social media websites

Press Kit and New Business Portfolio

• Press Release or Media Alert
• Fact Sheet highlighting the benefits of your company, service or product
• Company Background
• Professional Bio of Key Staff
• Articles and Advertorials

Materials to Attract New Clients and Keep in Touch with Old Ones

• Brochures and Newsletters
• Web site Audit and Content
• Email Marketing Campaigns; E-Newsletters
• New Business Portfolio
• Speeches and Introductions
• Social Media Announcements

Media Outreach

• Outreach to target national, local and trade media
• Development of consistent key messages to sell your brand
• Q&A for interview preparation from a reporter’s point-of-view
• Interview preparation session
  

Carrie Goldstein | 954.712.2300 | carrie@impactimageonline.com | www.impactimageonline.com