Every medical practice should have a tailored marketing campaign that can distinguish your practice from others in your field.
It may seem counterintuitive that a physician’s office should market their services, since patients need you to receive better healthcare. But in today’s competitive market, in order to attract and retain patients, every physicians' office should have a marketing and public relations plan.
Your medical practices' marketing plan should be based on your specialty, technology, experience and target audience. The marketing plan should include a combination of media outreach, grassroots community engagement awareness materials. You can enhance your professional profile through announcements about clinical work on the latest treatment options and trial results in trade journals and medical conferences. Every component of the marketing plan should aim to engage and educate patients and caregivers.
Impact Image has extensive experience in healthcare campaigns on a variety of disease states and in partnership with a multitude of non-profit and advocacy organizations.
A Medical Practices' Marketing Plan Should
- Demonstrate how your practice will serve patients differently than your colleagues
- Utilize healthcare awareness days/months to put the spotlight on your specialty
- Determine which professional and community groups are aligned with your practice
- Engage potential patients and caregivers through social media, as appropriate
Marketing Portfolio to Build Your Practice
- Web site Audit and Content Development
- Email Marketing Campaigns; E-Newsletters
- Brochures and Newsletters
- Speeches and Introductions
- Convert your CV to a Professional Biography
- Articles and Advertorials showcasing your practice’s capabilities
Professional Achievements and Trade Announcements
- Press Releases
- White Papers
- Turn Research Papers into Bylined Articles
- Data Announcements
Media Outreach
- Press Releases
- Outreach to target national, local and trade media
- Development of consistent key messages
- Q&A for interview preparation from a reporter’s point-of-view
- Interview preparation session
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Carrie Goldstein has provided her expertise on several occasions for two very different companies with which I am involved. I have found her to be a quick study on the needs of our businesses, she is able to analyze our products and bring out the essence of our work in effective promotional strategies on time and in a cost-effective way. She also has the ability to work across boundaries, finding points of connection between our business and the business of her other clients, which has resulted in opening up new lines of business for us. I highly recommend her.
Carrie Goldstein | 954.712.2300 | carrie@impactimageonline.com | www.impactimageonline.com
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